Consulting Conversation: Market Penetration Approach

Author:Hank Harris
Publish Date: Mar 15, 2022 05:48 PM EDT

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How do you approach market penetration when the company culture and the market's culture are different?

Director of Consulting Hank Harris explains in this latest edition of Consulting Conversations.

Who's going to win: the company with the wrong culture for the market or the market?

It's an old saying that in a fight between you and the world, you should put your bet on the world.

The market will win that fight, and that's a great example of where consultants are sometimes brought in because the company's culture does have to change.

If it doesn't change, they won't be able to adapt, and they won't be able to penetrate. It's really that simple.

We'd love to hear from any private business hunt owner in North Carolina that thinks we could be of some help to them in understanding how their business gets better or where it might go in the future.

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